The incidental: post digital blend of media
The Incidental is thrilling to me as it is a beautiful example how digital and physical media can blend for the sake of their "users" in different need states.
The Incidental, a daily paper and new media experiment has been designed to make navigating and surviving the Milan Furniture Fair easier: as brochure, guide, map, chat room and pirate maps. It is the integration of the digital and the physical. The team of Schulze & Webb & Jones crew used full range of media possibilities. how it works. Via online groups and upload events, pictures and observations at Flickr, Twitter and Upcoming, everyone could submit personal highlights to the editor team by scribbling on anything to hand or by text and email. The best snaps, sketches, views and observations had been selected to print each day for the duration of the Fair. This project has been developed by the Architecture, Design, Fashion department at the British Council.
