Headline:
The Future of the Book.
Bodycopy:
IDEO takes a look at three routes the book of the future can take, and they're named Nelson, Coupland and Alice.
"What new experiences might be created by linking diverse discussions, what additional value could be created by connected readers to one another, and what innovative ways we might use to tell our favorite stories and build community around books?"
There is also an interesting conversation going on over at IDEO’s Facebook page.