Put the watercooler to tills
The art of trench by Burberry shows how luxury brands can do social commerce. Basically it is a “user generated, brand curated” gallery supporting ratings and comments linked to their e-commerce platform.
Social media experts like Paul Marsden call it: "Put the watercooler to the tills". Which means, that by the help of new technologies like the ubiquitous Facebook Connect you can bring the social meeting point to where your brand and your point of sale in the web is. Fascinating and full of opportunities. It is the fusion of social media and e-commerce - social commerce. More to come.