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Paul Smith for Evian
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Whoever thinks that packaging is only about wrapping, should have a look at this video. Evian has linked up with designer Paul Smith! He seems to be a really nice guy. with a good sense of humour and an unbeatable happy view on his life. He adds so much vibrance, fun and colour to this brand, that I got thirsty...for life. "Life is about being young, being youthful and enjoying yourself every day. Because everyday is important." Paul Smith's blogs with loads of lively pictures and comments is here.
(And if you got just inspired to create your own bottle design that makes the difference, just have a try with Tequila 1800.)
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