MTV’s brand new look
Universal Everything created some beautiful new TV idents for MTV’s international brand refresh. Each of the MTV idents has exactly the same 2/2 time signature – a heartbeat-like rhythm to which the MTV logo always pulsates.
Co-directed by Universal Everything and Zhestkov
“We are huge fans of Universal Everything, says Bagatti of MTV's choice of agency. They apply a fresh direction to each new project that goes beyond momentary trends in graphic design and they approach a brief with a different kind of attitude and a wide range of references spread across multiple disciplines – everything from architecture and contemporary art, to molecular cuisine and biology. We were also drawn towards the non-traditional broadcast side that Universal Everything applies. We knew that their interpretation of pop culture would fit with ours and visually, the rebrand would be spectacular without treading on clichés.”
