Headline:
Reality Game for MINI: App-vertising at its best
Bodycopy:
Honestly, I am just a bit jealous of this idea. It is really fascinating, and probably addictive for those who are into it. And the best: it is engaging advertising without a real product...not sure wether this is good or bad. However: I am too old to say "This is cool". Or "this rocks". But I am really tempted to like it - very much. via digitalbuzzblog
