Mercedes-Benz “Sprinter”. The Making Of
The new Sprinter Microsite we created for Mercedes-Benz boasts an interactive film which presents the vehicle’s latest features. Users can discover these numerous innovations during their virtual drive through urban scenery.
The Making Of:
This interactive experience is the sum of countless, technical details: 60 seconds of film composes itself of 1.250 frames, 9.000 XML coordinates and 16.212 lines of AS3 code.
Software developer Thomas Kropf on ‘dynamic cube mapping’:
"In order to project the blue, rotating cubes onto film, we developed a small (pre-) application that interprets the green anchor points in the film and copies the corresponding x and y coordinates into an xml database. Each visible cube has four coordinates on each frame, those of the cube and two of the line’s ends."
He explains that, as the film is running, data is constantly being evaluated and coordinates are retrieved from the xml database to position the cube.
"The lines’ angles are ascertained by the second set of coordinates and the Pythagorean theorem. What is special about these lines is that they fade out towards the end, making the transitions between them and the vehicle seem softer."
