It’s a Clock
What a great application. It’s a Clock attempts to humanise the measurement of time by providing us with a scale more suited to the realities of life. Instead of giving you the exact time, the app says “It’s nearly eight thirty.”
"In a world obsessed by accuracy, human beings are the weakest link. We’ve invented machines that are more precise than we can relate to. It's a Clock humanises the measurement of time to provide us with a scale more suited to the realities of life. "