Headline:
Interactive Twitter-Based Murals in the U.S. Promote Canada
Bodycopy:
I really like the idea to use twitter as sort of real time promotional tool. Canada's board of tourism is smartly using consumer generated content and authentic testimonials as the most trustworthy source of information and inspiration. Really clever way to generate peoples awareness for the destination: giving busy poeple in the busy city a moment of escapism, creating the feeling that they are missing something just right know...bears, mooses and indian summer...(via adverblog)
