Headline:
Innovating for IBM at Wimbledon
Bodycopy:
The IBM relationship with the tennis Grandslams has always been one built on technology and innovation and as such the digital work that promoted it needed to echo this approach.
This year, Ogilvy have created a couple of branded utilities for the Wimbledon visitor to explore the event and quickly access important information - all brought to you by IBM.
The interesting thing about this is that they delivered this application from a brief that could have easily produced another Flash microsite. So kudos to the team that got this sold in.
An old copywriter colleague of mine does a good job presenting the app in this video but be warned – his ugly mug pops up reflected on the phone half way through!
More here: http://www.wimbledon.org/ibm/
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