Headline:
Inlingu. Battle of Words
Bodycopy:
Viewers of the beautiful Inlingu ad "Battle of Wordsare" are introduced to a world in which key economic words and phrases in Helvetica type have become helicopters, fighter jets, tanks and explosives. The Point Of View camera work and excellent sound design help sell the ambiance of warfare and chaos as we duck in and around bunkers and dodge bombs of type.
Original print campaign motiv “Erobern Sie neue Märkte” (“Conquer New Markets”).
See more behind-the-scenes.
Via scaryideas.com
