Headline:
Hyundai i40. Making Of
Bodycopy:
Our friends at Hi-ReS! London and Nanika have been working on a realtime interactive installation for the Hyundai i40, a new premium car which will be officially revealed at the Geneva Motorshow on 1 March.
Starting tomorrow visitors to the i40 site can connect with Facebook to participate in an interactive live reveal of the car by being given control of a grid of 200 light-bulbs installed above one of the first production models of the i40. The installation is located in Germany and 3 cameras provide a live stream for you to view the results. This event will last for 5 days leading up to the Motorshow.
To set the stage, literally, here a short video of the set up for the reveal:
