Headline:
HP. Kevin Garnett
Bodycopy:
Another great commercial for HP. I'm a big fan of all the HP "The Computer is Personal Again" commercials.
Goodby, Silverstein & Partners and Psyop follow up their HP Maestro work with another cinematic, refined look from their LA shop starring Kevin Garnett. Walk in his life with floating images of China business trip, projected continents at sponsored schools, playing 2K9 videogame on HP notebook flying to Garden Stadium.
Instead of aiming for photo-realistic CG, they opted for a more gestural approach that uses abstract imagery and computer interface elements, creating a look that values magical playfulness over hi-tech seriousness.
Via Motionographer
