Headline:
Honda. Let It Shine
Bodycopy:
New Honda commercial from Wieden + Kennedy. A bank of cars arranged in a grid, use their headlights as pixels to create an animated sequence…
"The process involved mathematical genius, doing an innumerable amount of pre-viz grids and exposure tests before deciding on the height, angle, lenses and exact distances between absolutely everything to create the perspective for this gigantic LED screen. On the ground we used lazer sights, GPS and even a land surveyor. The location was crucial in order to accommodate the elevation of the camera and to contribute to the aesthetic of the story."
Via scaryideas.com
