Headline:
Crowdsourcing lessons from the Guardian’s (spectacular) expenses-scandal experiment
Bodycopy:
The guardian has always proved to be one of those print institution that embrace web 2.0 and it's opportunites. This very descriptive story about how the Guardian crowdsourced the MP expenses scandal is an absolute must read for those who want to learn how community and idea platforms can give you a real competitive advantage: In short these for lessons are:
— Your workers are unpaid, so make it fun
— Public attention is fickle, so launch immediately.
— Speed is mandatory, so use a framework.
— Participation will come in one big burst, so have servers ready.
But if you read the article, you will get much more insghts on user motivation, technology required and why speed rules perfection...
