Headline:
Chrysler Eminem Super Bowl Commercial - Imported From Detroit
Bodycopy:
Chrysler is surely one of the greatest American brands. Only, that they had lost their identity for a long while. "With this piece of communication they become authentic Americans again", said a friend of mine. And he is damn right.... (And do not tell me that this TVC doesn't make your flesh crawl, the imperfection of pictures, sound and visual. It's the story of a city - and a brand - that went to hell and made the way back...).
