Digital Schweinshaxe

Gamification is everywhere. Carlsberg Sweden came up with this brilliant mobile social thing based around an app with 500 challenges to loosen up yourself.

Sword & Sworcery EP is a collaborative adventure game project by Superbrothers.

Honestly, I am just a bit jealous of this idea. It is really fascinating, and probably addictive for those who are into it. And the best: it is engaging advertising without a real product...

This is a nice and simple creative idea of combining a brand message with branded utility. The concept of the Creative artist Luong Lu, yet to be realized, aims at bringing people together through food, and thus save energy. It is so simple, and hopefully it will make its way:
"Today, more and more people live alone and according to a late study, loneliness is a bigger health threat than alcoholism, obesity and smoking. What if we could fight it with something so simple like eating, and at the same time, save energy?"

Following the success of Social Commerce Today, Syzygy Group is launching a new themed blog that provides marketers with essential news, comment, data and analysis on the rise of mobile applications used for marketing purposes.

Brilliant. The American actor Jason Schwartzman introduces the The New Yorker iPad App. Directed by Roman Coppola, the son of “Godfather” director Francis Ford Coppola.

IDEO takes a look at three routes the book of the future can take, and they're named Nelson, Coupland and Alice.

Grimm’s Rumpelstiltskin is the world’s first fully 3D interactive pop-up book for the iPad™. The results are stunning!

Researchers at Pacific Northwest National Laboratory are developing innovative work environments for the emergency management community called Precision Information Environments.

Popular Science+ is an interesting way of experiencing magazines on digital devices and a first step of what digital magazine reading can be.