Digital Schweinshaxe

We’ve just published our latest digital innovation report – on digital point of sale; covering opportunities and best practice for bringing digital technology – including social technology – to the store.
You can download Digital at Point of Sale: Reinventing Retail for the Connected Customer here for free.

Tough times for Foursquare: Facebook Launches DEALS as Social Commerce Service for Local Businesses via socialcommercetoday.com

This is a nice and simple creative idea of combining a brand message with branded utility. The concept of the Creative artist Luong Lu, yet to be realized, aims at bringing people together through food, and thus save energy. It is so simple, and hopefully it will make its way:
"Today, more and more people live alone and according to a late study, loneliness is a bigger health threat than alcoholism, obesity and smoking. What if we could fight it with something so simple like eating, and at the same time, save energy?"

Following the success of Social Commerce Today, Syzygy Group is launching a new themed blog that provides marketers with essential news, comment, data and analysis on the rise of mobile applications used for marketing purposes.

Probably you have already seen it, as this peace of interactive advertising goes crazy viral at the moment. But it well deserves the fame. Great compliments to Tipp-Ex. So here we go:...try moon walk, hangs with, call, watches tv with, pass, strikes, wash, cooks, dreams, moonwalks, plays, eats, drinks, piss, drugs, disguise, punch, smoke, fishing, laugh, tickle, write, hunt

I really like the idea to use twitter as sort of real time promotional tool. Canada's board of tourism is smartly using consumer generated content and authentic testimonials as the most trustworthy source of information and inspiration.

Tropicana, yes the orange juice brand, brought light to Inuvik in Canada's Northwest Territories which doesn't see any sun for months at a time. A helium balloon emitting 100,000 lumens was lit above the town.

The art of trench by Burberry shows how luxury brands can do social commerce. Basically it is a “user generated, brand curated” gallery supporting ratings and comments linked to their e-commerce platform. 

What a smart idea to take advantage from a huge event: Street View is now on the ski slopes introducing the environment of the olympic winter games 2010 in Vancouver! You can now see the venues for the games and - as Google puts it - the world's first snowmobile Street View imagery.  

How can personal projects feed our professional development?