Digital Schweinshaxe

Our friends at Hi-ReS! London and Nanika have been working on a realtime interactive installation for the Hyundai i40, a new premium car which will be officially revealed at the Geneva Motorshow on 1 March.

A really cool project from our friends at Hi-ReS! London, Ars Thanea, Nanika and Black Belt Monkey. Join the Facebook-Page or hyundai-i40.eu to reveal it soon.

Chris Aubrey, Head of Global Retail Marketing adidas AG, shows how an interactive virtual footwear wall might look like. A prototype store will likely roll out in about a year in the U.K.

Exclusive behind the scenes footage of the Doritos production by Hi-ReS! and Goodby, Silverstein & Partners. See our Creative Director Florian Schmitt talking about Augmented Reality.

Four Students developed the web browser extension "DepthJS" that allows any web page to interact with the Microsoft Kinect via Javascript:

Great real-time visualization of geolocated tweets around the world.

Fujifilm is devising an alternative to the numerous online products – at point of sale …

Flutter is an interactive installation which explores the viewer’s encounter with a rabble of virtual butterflies. As the viewer moves along the piece, the butterflies respond in various manners, directly interacting with the viewer.

IDEO takes a look at three routes the book of the future can take, and they're named Nelson, Coupland and Alice.

Grimm’s Rumpelstiltskin is the world’s first fully 3D interactive pop-up book for the iPad™. The results are stunning!