Digital Schweinshaxe

Mobile grads market themselves as apps, an idea by Hyper Island students.

Gamification is everywhere. Carlsberg Sweden came up with this brilliant mobile social thing based around an app with 500 challenges to loosen up yourself.

La Machine à voyager by http://www.voyages-sncf.com/

A fantastic written and crafted TV-Spot. It takes you on a journey through art sculptures and installments which perfectly symbolizes our society's latest affliction of overwhelming choice.

"Continuing their We are Animals series, Wrangler have definitely proved their point, these guys are not happy with generic photoshoots on plain white background."

Mentos has always been known for creating funky off-beat commercials. Their latest ad campaign feature Dragee, a character which maintains a positive outlook on life no matter what befalls him. The campaign is being promoted via Facebook only.

Spent is an immersive social game created by McKinney for Urban Ministries of Durham that challenges you to manage your money and make it through the month getting paid minimum wage after a stretch of unemployment. You'd never end up homeless, right? 

Chrysler is surely one of the greatest American brands. Only, that they had lost their identity for a long while. "With this piece of communication they become authentic Americans again", said a friend of mine. And he is damn right...

Hey, Christian religion has always been supported by a team of experienced brand managers. And yes, they run the biggest campaigns on earth. With a more or less well preserved brand image, one and only key visual, famous testimonials in all relevant periods. So why not doing an award video for one of their biggest indoor promotions..? And finally we know why with our taxes we had to pay the artist Michelangelo. In the end, the invest paid out...for the church at least

Well done call for award entries by The 2011 AICP

Absolutely fantastic …