ADC Awards Show 2010. Making Of
Has been a great weekend. We proudly supported the 46. ADC Awards Show on Saturday. Let's have a look behind the scenes …
The hall | © 2008 Congress Frankfurt
Plan of the dramatic composition
Katharina (Creative Direction):
"How can you keep an audience of 1600 people amused during a 3-hour awards show?
This can only happen if design, content and dramatic composition go hand in hand. And for that you naturally need a strong concept, which runs like a thread through the project. The event agency CE+CO chose “Construction site of ideas” as the motto of the show. Thus, the Congress Center was decorated with barrier tape and other construction site utensils. This concept served as our stepping stone."
"We developed the approach to present the whole show as “birth of an idea”. Towards this end we divided the show into two phases. In the first part we are still on the construction site; looking for an idea, images are blurred, all things are in a state of flux. In the second part, called “idea”, things become clear and the ideas manifest themselves. The turning point between these two phases is marked by our “Big Bang”: The universe of ideas explodes, expanding across all three screens. In this environment the price ceremony took place; all winners were presented on screen.
We increased the tension over a period of one and a half hours by intensifying sound and design.”
Layouts
Peter (Senior Art Director):
"The gigantic projection screen (one pixel equaled 0.7cm) required a different artistic approach. We rendered the film into 6912 x 798 px and converted it into 3 WMF formats which could then be integrated into the development environment."
First rough layouts:
The planets (the award categories):
Layouts:
Paper-Model of the hall.
The model allowed us simple tests with prints.
Opening sequence:
Bronze Rain:
The implementation
Frank (CTO):
"In order to utilize the screen size of 46*5,4m, we ran the application on three systems actuating a total of seven projectors. The content displayed on the middle screen steadily affected the content on both outer screens. To enable this synchronization we implemented network communication between the systems. Via a user interface the director was able to individually control the different show sequences such as intro and announcements of speakers and to switch the live picture on/off."
Jörg (Software Architect):
"Everything that happened on screen during the awards ceremony (e.g. winners, categories, credits) was loaded from a file which was updated shortly before the show and rendered dynamically. The application was realized as a WPF desktop application under Windows 7. This offered a high degree of flexibility in application layout and, at the same time, enabled us to use the capabilities of modern graphic cards."
05 05 2010 | Beamer-Test
13 05 2010 | Set-up
14 05 2010 | Set-up
15 05 2010 | The show
Showreel:
