Headline:
A seductive way of launching a website
Bodycopy:
Aubade is a French lingerie brand famous for its advertising as a series of lessons of seduction. What they did to promote their new website frenchartofloving.com in december cleverly follows that brand heritage: A young woman - apparently accidentially - seduced Parisian Christmas shoppers by undressing herself behind a window. And let's be honest, who of us could have passed by without having a glance at that curtain at the first floor... . An "attractive" seductive cross media promotion, that made its way into the blogosphere. And not to forget the music, sensible and fragile, beautifully arranged to complement this video. I am in love...
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A pity that I haven't been in Paris these days.
